Packaging & Merchandising Design | Exercises
13/04/2020 - 18/05/2020 (Week 1 - Week 6)
Yeo Ava (0340222)
Packaging & Merchandising Design
Exercise
Lecture Notes
Briefing
13.04.2020 | Week 1
We were briefed about the module and how we are going to conduct the first few weeks of classes on Zoom and updates on Google Classroom. We were split into 2 groups and had to present about
what is a packaging, discuss the role, purpose, function of a packaging and show example of packaging. We were also briefed on how to conduct exercise 1.
20.04.2020 | Week 2
Packaging Design-How it evolved?
This week my classmates presented about "Packaging Design-How it evolved?"
27.04.2020 | Week 3
"How image and imagery in packaging design influence purchase decision"
It was my group's turn to present this week.
04.05.2020 | Week 4
"Colours & Typography in Packaging Design"
Instructions
Exercises
Box Making Exercise
13.04.2020 | Week 1
For this exercise, we have to choose 2 loose items. I chose 2 liquid lipsticks set and a pair of sunglasses.
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| Fig 1.1 Sunglasses |
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| Fig 1.2 Liquid lipsticks |
After approval, I did some research on Pinterest.
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| Fig 1.3 Inspiration 1 |
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| Fig 1.4 Inspiration 2 |
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| Fig 1.5 Inspiration 3 |
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| Fig 1.6 Inspiration 4 |
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| Fig 1.7 Sketches of the lipstick box |
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| Fig 1.8 Sketches for the sunglasses box |
20.04.2020 | Week 2
After approval of the sketches I proceeded to do the mock up.
Sunglasses box :
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| Fig 1.9 Front view |
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| Fig 1.10 Angled View |
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| Fig 1.11 Side view |
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| Fig 1.12 Back view |
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| Fig 1.13 Flat lay |
Liquid lipsticks box :
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| Fig 1.14 Side View |
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| Fig 1.15 Top View |
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| Fig 1.16 Angled View |
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| Fig 1.17 Top View- Open |
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| Fig 1.18 Angled view- Open |
Dieline :
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| Fig 1.19 Dieline of Sunglasses Box |
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| Fig 1.20 Dieline of Liquid Lipsticks Box |
Label Design
27.04.2020 | Week 3
Design a playing card box and the playing cards with different design style. Mr Shamsul gave us a few design styles to choose from. Chosen style has been highlighted.
Design Style:
• Vintage
• Minimalist
• Retro
• Contemporary
• Typography
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| Fig 2.0 Visual references |
These are the first few rough sketches
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| Fig 2.1 Sketch 1 |
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| Fig 2.2 Sketch 2 |
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| Fig 2.3 Sketch 3 |
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| Fig 2.4 Sketch 4 |
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| Fig 2.5 Sketch 5 |
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| Fig 2.6 Sketch 6 |
After trial and error, I've decided to change the style of my playing cards. I've decided to change my design with hands and sparkles and stars.
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| Fig 2.7 Process on Adobe Illustrator |
18.05.2020 | Week 6
Final submission for playing card exercise on google classroom through google slide.
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| Fig 2.8 Back Design of Card |
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| Fig 2.9 Joker card |
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| Fig 2.10 Spades |
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| Fig 2.11 Clubs |
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| Fig 2.12 Diamonds |
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| Fig 2.13 Hearts |
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| Fig 2.14 Box die line & Design |
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| Fig 2.15 Box Design |
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| Fig 2.16 Cards mockup |
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| Fig 2.17 Cards & Box mockup |
Submission :
Feedbacks
Week 1
Individual feedback: Individual feedback : Mr Shamsul approved the 2 loose items via facebook messages. "This is nice but need to be careful when using transparency material. It may look a bit rough when you want to fold the plastic. I like the second design. You've consider to use tray for holding the item. Very good"
Week 2
Individual feedback : Mr Shamsul said that my box for the liquid lipsticks looks good. And for the sunglasses plastic box he suggested that I can heat up my cutter and scorch a line to fold it, so that it'll be easier for me. Overall is good.
Week 3
Individual feedback : Mr Shamsul said that our presentation is clear and complete, and it also answered his question. He said that my blog is clean and neat, and complete. He also mentioned that I took a challenge on using plastic to construct the sunglasses box. For final physical submission, he hopes that I can redo the lipstick box as it was cracking by the sides because the only material that I have is too thick for folding. For my card design, I have to refine more on my sketches and also show the Queen character before next week's class.
Week 4
Individual feedback : Mr Shamsul said that my style is okay and proceed to make the box. Be careful not to make the box design looking like a soap box. And while submitting the box design please include all angles.
Week 5
Feedbacks
Week 1
Individual feedback: Individual feedback : Mr Shamsul approved the 2 loose items via facebook messages. "This is nice but need to be careful when using transparency material. It may look a bit rough when you want to fold the plastic. I like the second design. You've consider to use tray for holding the item. Very good"
Individual feedback : Mr Shamsul said that my box for the liquid lipsticks looks good. And for the sunglasses plastic box he suggested that I can heat up my cutter and scorch a line to fold it, so that it'll be easier for me. Overall is good.
Week 3
Individual feedback : Mr Shamsul said that our presentation is clear and complete, and it also answered his question. He said that my blog is clean and neat, and complete. He also mentioned that I took a challenge on using plastic to construct the sunglasses box. For final physical submission, he hopes that I can redo the lipstick box as it was cracking by the sides because the only material that I have is too thick for folding. For my card design, I have to refine more on my sketches and also show the Queen character before next week's class.
Week 4
Individual feedback : Mr Shamsul said that my style is okay and proceed to make the box. Be careful not to make the box design looking like a soap box. And while submitting the box design please include all angles.
Public Holiday
Week 6
Individual feedback : Overall is good and consistent. I just have to include a mockup of the playing cards, so that it looks realistic. Resubmit by this week.
Reflection
Experiences
Observations
Findings
Comments
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