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Design Exploration | Projects

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  27/03/2021-05/07/2021 (Week 1 - Week 15) Yeo Ava (0340222) Design Exploration Projects Instructions Projects We were given the option to build any project we wanted based on the 17 Sustainable Development Goals for this module. By the end of the semester we would have to present one product from the project. This project is interesting as it gives us an opportunity to venture into different design applications. We were strongly urged to step out of our specialisations. After much considerations and research on the 17 Sustainable Development Goals, I've decided to choose Gender Equality as my topic for the project.  Gender equality, also known as sexual equality or equality of the sexes, is the state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision-making. We came up with our first draft of the project proposal and presented our ideas and approach to the topic. Below is my first proposal. Progression Af...
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Creative Brand Strategy | Project 3

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  12/10/2020-04/12/2020 (Week 8 - Week 15) Yeo Ava (0340222) Creative Brand Strategy Project 3 Instructions Project 3 : Event Branding Based on Project 1 and 2, students are required to create an e-brand book for the chosen campaign / event branding. Additionally, students are to apply the proposed brandingstrategy to at least three (3) applications (creativity andrelevancy is crucial) as well as produce at least three (3) impression artworks of how the brand strategy will be applied(think customer journey and engagement). Last but not least, you are to create a brand promotional video that is 30 secondsbut no longer than one (1) Minute. Week 8-12  I began the project with designing the key art visuals for the event on Adobe Illustrator. After finalising the key artwork, I moved on to designing the poster for the event. I took some time with designing and assembling the poster. I also made sure that the call to actin for the poster is clear. Fig 1.1 Key visual process on ...
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Creative Brand Strategy | Project 2

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28/09/2020-12/10/2020 (Week 6 - Week 8) Yeo Ava (0340222) Creative Brand Strategy Project 2 Instructions Project 2 : Ideation &  Positioning The objective of ideation & positioning is to generate well-founded opportunities that have a good prospect of creating value to the end-market, which matches the brand’s strength and strategy. It is a process that helps you to ask the right questions, get obvious solutions out of your head, discover unexpected innovative areas, create volume/variation and design possibilities. This project is divided into 2 parts  2A : Ideation 2B : Positioning Project 2A  Project 2B
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Creative Brand Strategy | Project 1B

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14/09/2020-21/09/2020 (Week 4 - Week 5) Yeo Ava (0340222) Creative Brand Strategy Project 1B-Situation Analysis Instructions Project 1B : Situation Analysis For this project we had to choose a event/campaign that we will carry onto the project 2 and project 3. I choose 'Sarawak Adventure Challenge" as my event and did the situation analysis on it.
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Advance Interactive Design | Final Project

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  14/10/2020-25/11/2020  (Week 8 - Week 14) Yeo Ava (0340222) Advance Interactive Design Final Project Instructions Final Project :  AR app about Taylors & Microsite about the AR App 14.10.2020 - 04.11.2020 | Week 8 - Week 11 For this final project we were assigned to create a microsite and prototype ar application of a campaign for Taylor's University. We were to create the microsite using Adobe Animate and the AR application with Spark AR. Final project are divided into two main area. - Spark AR app  - Adobe Animate  Spark AR app  - An AR app about Taylors You can do any kind of app for Taylors University. Adobe Animate Microsite  - A microsite about the AR app you did  - Objective of the app  - Where to download  -  Step to use the app, etc  - no number of page requirement. My idea was to create a AR map for Taylor's University, students can access the app by scanning their student id card with the app. The AR Map will a...
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Advance Interactive Design | Project 2

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  23/09/2020-28/10/2020  (Week 5 - Week 10) Yeo Ava (0340222) Advance Interactive Design Project 2 Instructions Project 2 : Spark AR Filter 23.09.2020 - 14.10.2020 | Week 5 - Week 8 For this project we were required to create a filter using Spark Ar, following is the basic requirements for this project. Basic requirement : - using native ui button ( minimum 3 options for filter ) - using face tracker - background replacement - using face interaction patch My idea was to create a futuristic/sci-fi AR filter. Fig 1.1 Background design on Adobe Illustrator Fig 1.2 Background design on Adobe Illustrator Fig 1.3 Icon Design 14.10.2020 - 28.10.2020 | Week 8 - Week 10 I then proceed to execute my filter on Spark AR Fig 2.1 Spark Ar process Fig 2.2 Patch editor for UI buttons Fig 2.3 Patch editor for Screen tap change background Fig 2.4 Patch editor for filter animation Fig 2.5 Patch editor for face interaction Submission
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