Creative Brand Strategy | Project 2

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28/09/2020-12/10/2020 (Week 6 - Week 8)
Yeo Ava (0340222)
Creative Brand Strategy
Project 2

Instructions

Project 2 : Ideation & Positioning

The objective of ideation & positioning is to generate well-founded opportunities that have a good prospect of creating value to the end-market, which matches the brand’s strength and strategy. It is a process that helps you to ask the right questions, get obvious solutions out of your head, discover unexpected innovative areas, create volume/variation and design possibilities.

This project is divided into 2 parts 

2A : Ideation
2B : Positioning

Project 2A 


Project 2B

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