Creative Brand Strategy | Project 3

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12/10/2020-04/12/2020 (Week 8 - Week 15)
Yeo Ava (0340222)
Creative Brand Strategy
Project 3
Instructions

Project 3 : Event Branding

Based on Project 1 and 2, students are required to create an e-brand book for the chosen campaign / event branding.

Additionally, students are to apply the proposed brandingstrategy to at least three (3) applications (creativity andrelevancy is crucial) as well as produce at least three (3) impression artworks of how the brand strategy will be applied(think customer journey and engagement). Last but not least, you are to create a brand promotional video that is 30 secondsbut no longer than one (1) Minute.

Week 8-12 
I began the project with designing the key art visuals for the event on Adobe Illustrator. After finalising the key artwork, I moved on to designing the poster for the event. I took some time with designing and assembling the poster. I also made sure that the call to actin for the poster is clear.

Fig 1.1 Key visual process on Adobe Illustrator

Fig 1.2 Clipping mask of element in Adobe Illustrator

Fig 1.3 Logo design and Sarawak Textile "Put Kumbu" Inspiration

Fig 1.4 Poster design on Adobe Illustrator

After finalising the poster design, I then moved on toother collaterals. I did my collaterals based on the touchpoint, which is, pre-event, during event and post-event. 

Fig 1.5 Medal design on Adobe Illustrator

Fig 1.6 T shirt key visual design on Adobe Illustrator

Fig 1.7 Race tags design o Adobe Illustrator

Fig 1.8 Instgaram posts design on Adobe Illustrator
 
Mock ups were done on Adobe Photoshop

Fig 1.9 Instagram post and iPhone mock up on Adobe Photoshop

Fig 1.9 Mock up on Adobe Photoshop
 
After finishing up the collaterals, I then continued with the last part of the project, which is the video. I've decided make a trailer for the event.
Fig 1.10 Video editing on Adobe Premiere Pro

Fig 1.11 Colour correcting on Adobe Premiere Pro

 
Submission :
E-brand book



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