Brand Corporate Identity | Project 1B

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21.04.2020  (Week 2 - Week 6)
Yeo Ava (0340222)
Brand Corporate Identity
Project 1B

Lecture Notes

A Historical Overview of Brand & Branding

21.04.2020 | Week 2


 Lecture 3

28.04.2020 | Week 3



Instructions


Project 1B - Scrapbook
20 logo presentation (week 1)
21.04.2020 | Week 2



20 logo presentation (week 2)
28.04.2020 | Week 3



20 logo presentation (week 3)
05.05.2020 | Week 4



20 logo presentation (week 4)
12.05.2020 | Week 5



 20 logo presentation (week 5)
19.05.2020 | Week 6

Feedbacks

 Week 2
General feedback : Ms Low said that we have to categorise our 20 logo analysis into colours, typography and design. So that it is easier for us to do our research and learning.

Individual Feedback : Overall the presentation is good and complete.                 

Week 3
Individual feedback : Overall good presentation with point form format. 

Week 4
Individual feedback : Overall good presentation with different logos from different industries.

 Week 5
Individual feedback : It's good that I started to look into logos of brands that is related to my project.  

 Week 6
Individual feedback : Look more into local artisanal cafes and concept designs.    

Reflection

Experiences

Collecting & analysing  20 logos for the first time is a chore and something that needs time to get used to. I started to analyse my logos in categorise and in point form format. I categorised them in colours, typography and design, and I also include the introduction of the brand and the purpose of the design in the logo.

Observations

I've observed that it is difficult to look for information about some logos on the internet. Analysing the logos in point form format is a lot easier and took less time. This also helps me to avoid and prevent adding personal opinions when analysing the logos.

Findings

I found out that designing a logo needs a lot of planning and the company loses a big amount of money when their re-designed logo fails. I found out that I am starting to get a hang of how to analyse a logo and differentiate them by the type logo.

Further Reading


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