Packaging & Merchandising Design | Project 2

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15/06/2020 - 11/07/2020 (Week 10 - Week 14)
Yeo Ava (0340222)
Packaging & Merchandising Design
Project 2

Lecture Notes

Week 10 (15/06/20)

Merchandising & Visual Merchandising


Instructions


Project 2

For this project we had to collaborate with students from Biosciences. We had to create a food packaging for their products. I teamed up with Qaezie and the product we chose was plant-based milk.

Here's the embedded PDF for the product brief:


We started to discuss about the overall concept and look for the brand. We also changed the initial name of the brand as it was not catchy enough.


We gave a few name options and the final one is "Milkree"

Fig 1.1 Name options

Upon approval we then proceed to work on the logo design, we gave them a few options and the final decision made was using "Recoleta alt" for the logo.

Fig 1.2 Logo options

After confirming the logo style, we had 2 concepts for the Biosciences students to choose from.

Concept 1
Fig 1.3 Concept 1

Fig 1.4 Concept 1

Concept 2
Fig 1.5 Concept 2

Fig 1.6 Concept 2

The final decision was to go for concept 1 for the design of the packaging.

We've also decided that we will implement different colours for each flavour of the plant-based milk. The flavours are flaxseed milk, almond milk, yellow pea milk and brown rice milk.

Fig 1.7 Colours

Fig 1.8 Colour palette

After that we proceed on designing the milk carton. We've decided to design the front of the milk carton first and we came up with a few variations. 

Fig 1.9 Structure and dyeline of milk carton

These are some of our favourites







After getting feedback from Mr Shamsul, we further developed the design and added shapes to represent the flavour of the milk.


We then design the sides of the milk carton and included some information about the product.





Mr Shamsul helped us short listed the design and asked us to put it on a realistic mock up.




Final Outcome





Submission


Feedbacks

Week 10
Milkyplant, not catchy, sounds weird, have to rework (each person list 5 then discuss with bioscience students). Milk Carton okay 👌🏻, try to design glass bottle and tin can in milk carton shape. Mini milk carton with straw, use paper straw.Main target audience to support the design style : millennials

Week 11
Mr Shamsul chose "milkree" and "Milkry" for the names as it sound catchy. He told us to discuss with the biosciences students and we can proceed with the design f the logo and packaging.

Week 13
Mr Shamsul iked the design and he chose one of the many variations and asked us to stimulate it. Design further more and put n more information.

Week 14
Mr Shamsul asked us to make our design onto a realistic mockup so that we can have a better look of the deign on an actual milk carton. We also have to start working on the merchandise pasrt of the project.

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